Charlie May SS12 Film ~ LOST SOUL

Charlie May SS12 from Polymath films on Vimeo.

A film by Mark Gostick

Model- Ellen Gibbons @ Elite

Art Direction by Alexxsia Elizabeth

Hair & Make-up by Sophie Higginson

Set at the beautiful eroded cliffs of Highcliffe beach in Christchurch, this short film was an absolute pleasure to make. Having such a creative input on the overall aesthetic of Charlie's collection was a great honour and privilege, as we share the same view of beauty it was easy to create a style that I knew would interest both of us.

Choosing the option of doing a short fashion film was to get a feel for the movement of the clothes. The idea primarily focuses on the textures of the garments, using key items from the collection and ultimately is an expression of the senses; particularly touch.

The story runs along the lines of a lost soul, alone with the textures and elements of the location, there is an underlying feeling of entrapment, purgatory and death.

The mood board below shows the original ideas behind the art direction.

Also a big thanks goes out to my Dad for driving us down and helping out loads, as well as Sophie for also driving the other half of the team, and Sophia Rice for her assistance.